Mobile apps development is difficult and time-consuming job, representing a full-fledged software development. To make it easier for you to understand how we create mobile apps, let us briefly describe each stage of this process.
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Technical Specification Development
Before developing a project we need to identify all the technical, marketing and other requirements that our future app should meet. In other words, we should write a competent and detailed technical specification. Thanks to this, designers will take into account all the details, and clients will be able to get the app that fully meets their expectations.
UI / UX
Developing interfaces which are based on mobile app user experience is an important stage of the mobile app creating. The most comfortable and user-friendly interface is the basis for a quality and effective communication app. The result of UX design is a detailed map of the app with elements and functional designed specifically with regard to possible user behavior.
Based on the technical specification and the user map, an app design is created, each element of which is carefully worked out both as a separate detail and as a part of the overall creative concept.
After that all elements of the future app are imposed based on specially designed templates and prototypes. As a result of this stage, an interactive working model of the future app appears, which will be tested and improved in different ways.
A / B
One of the key stages of the app testing and modification is A / B testing. It consists of taking two comparable groups of users and exposing them two types of apps with the same functionality, but differing interaction elements, A / B testing allows to find out which app is more attractive to users.
in App stores
After the mobile app is developed and tested, it should be uploaded in official app stores, such as App Store and Google Play. This stage requires professional preparation of an advertising package for uploading, which includes attractive screenshots, a keywords selection, a competent and inviting App description. Such materials should be prepared taking into account both the marketing rules, and the App Stores conditions and recommendations. Only in this case the app will be successfully uploaded and will be able to impress new users.
Competition in mobile app market is high, and in addition to quality engineering and design, our app also needs to be promoted effectively. A set of methods for attracting new users is selected individually, taking into account the specifics of your app, the target audience and the business strategy of your company. Normally promotion includes a featured placement in app store, reviews and press releases posting, contextual advertising, SMM, a promotional site creation.